Is Milani Luminoso worth the hype?

 A question I've been asking myself ever since I saw it pop up in every Youtube video and uncountable blog posts. I don't know if you've tried it, but I don't think Luminoso is all that lovable.

First of all, the color is a straight-up orange, which I really dislike. It doesn't look good on me and I don't think orange is a natural or flatering color on any skin tone. It's also very shimmery - not sheeny, shimmery - and doesn't feel pleasant on my skin. It's not pigmented enough and the packaging is kind of cheap, with a brush I would never use.

Personally, I just don't understand the hype with Luminoso. I don't like it, and I'm giving it away after I finish this post. It doesn't work for me, and isn't worth the 9-10€ I paid for it.
Have you tried Luminoso?